Time-warp is a feature that enables you to schedule email campaigns according to your subscriber’s time zone. This feature allows you to reach your target subscriber at times they’re online, even if that time is inconvenient for you. In order to identify the right user time-zone, we use the customer’s IP address. However, in case there is difficulty in detecting the time-zone, UTC is considered the standard time-zone.
For example, the campaign will send at different hours for a US subscriber versus a subscriber from EU and they will get it at their local time, regardless of their time difference.
Make a note that for this feature to work accurately, you have to schedule the campaign 24 hours in advance, and the feature works only for regular campaigns.
Time-warp option is available under Email Campaign design flow, before you finalize the campaign.
It is advised to disable this feature in case one is using queue tables (You can contact firstname.lastname@example.org), it may work in most cases but chances are in some cases sending might stale for hours as it waits for the subscriber to match the time-zone.
It is possible that the performance might degrade while using this feature because The Expo Email Platform will process many data from your account i.e. list subscribers and ip locations for getting subscribers.